Altitude and perspective

The same building is a giant and a dwarf. Only where you stand changes.

From the 95th floor of the St. Regis Shenzhen, the world below shrinks. The city sprawls in miniature, and even the most impressive structures seem diminished by the sheer altitude. Among them is the Grand Hyatt, a 42-story tower rising 195 meters into the sky. From this height, it looks almost inconsequential.

Yet, if you stand at its base, this same building towers above you with an authority that commands respect. At 42 floors, the Grand Hyatt would dominate the skyline of most cities on Earth. It is taller than any corporate building in Nigeria, a nation of over 220 million people.

The Grand Hyatt is, simultaneously, both a giant and a dwarf. The only thing that changes is where you stand when you look at it.

Context is not merely useful information — it is the lens through which all information acquires meaning. Without it, we are left with raw data that can mislead as easily as it can inform. This is why an absence of context can be worse than an absence of knowledge. Ignorance can be fixed with a fact. But context is layered, nuanced, and often deeply personal.

Some will insist this emphasis on context amounts to settling for mediocrity. But a true architect must build on the soil that exists, not the soil they wish existed. They must consider the weather, integrate the flow of the wind, and account for the materials at hand.

Excerpted from The Architecture of Context: Why We Misjudge Almost Everything, published on Medium, 5 February 2026.


Supporting evidence

A 42-storey tower is a giant from the street and a dwarf from the 95th floor. On why context is the lens through which information acquires meaning. —